Made to Stick
Now you can Enjoy book Made to Stick with detailed description:Product Description
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
Product Details
- Sales Rank: #1028 in Audible
- Published on: 2006-12-18
- Format: Unabridged
- Running time: 31020 seconds
Currently, you can easily see that hundreds many people looking for free book Made to Stick book's reading it on their sweat residence with connection to the web. End up being happy, you can reach hundreds of thousands of fulfilled members whom became tired with waiting intended for book from the mail, and anyone can reading Made to Stick. You may get new books on-line books, and obtain books in our site. It really is fast, simple, in addition to test.
... Read Now Made to Stick ...
Related Books :
Made to Stick: Why Some Ideas Survive and Others Die by ... Currently Viewing... Made to Stick: Why Some Ideas Survive and Others Die (eBook) Pub. Date: 1/2/2007 Publisher: Random House Publishing Group made to stick Barnes & Noble Barnes & Noble Classics: Buy 2, Get the 3rd FREE; Pre-Order Harper Lee's Go Set a Watchman; 40% Off Thousands of DVDs & Blu-rays; Pre-Order Grey: Fifty Shades of Grey ... : Made to Stick: Why Some Ideas Survive and ... : Made to Stick: Why Some Ideas Survive and Others Die (9781400064281): Chip Heath, Dan Heath: Books Chip & Dan Heath - NYT bestselling authors of Made to ... Made to Stick. Read the first chapter; Learn more about the ... Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate ... : Made to Stick: Why Some Ideas Survive and ... Made to Stick: Why Some Ideas Survive and Others Die - Kindle edition by Chip Heath, Dan Heath. Download it once and read it on your Kindle device, PC, phones or tablets. Made to Stick - Wikipedia, the free encyclopedia Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the ... Made to Stick - Heath Brothers Made to Stick: Why Some Ideas Survive and Others Die It will join The Tipping Point and Built to Last as a must-read for business people. made to stick eBay Find great deals on eBay for made to stick 23 minutes in hell. Shop with confidence.
Posting Komentar